BE MORE
There are over 1.1 billion smokers addicted to a fatal habit. 4 out of 5 of them live in low and middle-income countries where the challenges of daily survival supersedes health care. Now imagine a solution that could prevent over 7 million deaths annually and help hundreds of millions of people live healthier and more productive lives.
This is our mission at NASTY.
To develop and deliver a continuously improving ecosystem of solutions that evolves with the ever changing needs of smokers.
Why do we do this?
To help as many people as possible be the best version of themselves. So they can, in every sense of the word, be more. And that’s also what we do at NASTY each day – continuously improving and innovating, to be more for you.
BUILDING A GLOBAL BRAND
NASTY Worldwide was founded in 2015 in Tampin, Malaysia and began as an e-liquid manufacturer. Focusing on R&D of trend-setting flavours and fresh brand designs, NASTY quickly began penetrating markets and garnering a large following across Europe and the Americas with its award-winning creations.
At the heart of NASTY is our Nasty LABS R&D Centre which provides end-to-end services for OEM clients around the world.
Today, we design, develop and market a complete ecosystem of Electronic Nicotine Delivery Systems (ENDS) solutions with established offices in Indonesia, India, USA, UK, UAE and South Korea.
Towards a
Smoke-Free
World
Number 1 in Customer Experience and Satisfaction
NASTY CUSTOMER SATISFACTION
With our proprietary NCARE customer loyalty platform which has amassed a significant subscriber base of over 60,000 active users in Malaysia, we plan to expand coverage of services across all our key markets including Indonesia, the UK, and several markets in the Middle East. revenue streams of our partners and resellers.
NCARE
NSHOP
NSTORE
We are also aggressively growing our network of NSTORE and NSHOP concept stores and customer experience outlets to reach and serve our customers better, as well as diversifying the revenue streams of our partners and resellers.
The World Loves NASTY
international Recognition
VAPOUROUND AWARDS 2022
Best salt nicotine range
VAPOUROUND AWARDS 2022
Best Disposable
MVIA 2021 NASTY FIX
Winner of best Malaysia Vape Pod Disposable
VAPOUROUND AWARDS 2021
E-liquid of the year (Cushman)
VAPOUROUND AWARDS 2021
Outstanding Contribution to the Vape Industry
ECIGCLICK VAPE AWARD 2021
The Best Branding
ECIGCLICK VAPE AWARD 2021
The Best Tobacco
ECIGCLICK VAPE AWARD 2021
The Best Nic Salt
BORNEO VAPE EXPO 2020
The Best Branding
VAPOUROUND AWARD 2020
The Best Salt Nicotine
VAPOUROUND AWARD 2020
The Best Fruit
ECIGCLICK VAPE AWARD 2020
The Best International
ECIGCLICK VAPE AWARD 2020
The Best Tobacco
YOUR SAFETY IS OUR PRIORITY
The Nasty Team
We’re driven by our mission to innovate meaningful and effective solutions that enable you to be the best version of yourself – one where you’re free from cigarette addiction.
